New Branding Initiative from MPS

The Office of Communications is delighted to announce the start of a new branding and website redesign for the Minneapolis Public Schools. We see this effort to define our distinct identity as an important tool in unifying our whole school system. Each individual school will be given ample opportunity to celebrate its own identity while also aligning with the brand promise of the whole district.

The rebranding of the district will be guided by insights gained in an earlier round of brand discovery and by a final round of branding work under current communications leadership.

As part of this overall program that will improve our communications and marketing strength, we will be redesigning the Minneapolis Public Schools website to make it more current, powerful and appealing; simpler to navigate and more streamlined; and to improve its content and content management system functionality. The new website is scheduled to go live at the beginning of the upcoming school year.

Lisa Ray
Office of Communications
Minneapolis Public Schools